Google recently announced that they are working on a real-time API for their search engine in this article I will go through my take on what I think this means to the world of online marketing SEO and content discovery.
The real-time API is so-called push API allowing content publishers such as bloggers and news outlets to push their content directly to Google at the time of publish minute which means that google will have no delays in discovering the content at all.
They will in other words discover the content immediately whereas now they are dependent on their crawlers to discover the content themselves real-time API would open up a whole new world both for publishers and for readers.
Publisher will be able to get their content out immediately not having to wait
for Google to crawl their sides and their new articles and readers would gain immediate access to whatever they want to search for in Google search engine and this also positions Google as a direct competitor to Twitter since twitter has over the years been the go-to platform for getting real-time updates on specific events but now when google released a real-time API this may be possible even through a simple google search.
Which means it will be much easier to find updates on things and events that are happening right now there is currently no evidence to suggest that Google will be using the real-time API to alter the algorithm and let it influence positions and ranking factors in Google's organic results.
However I would find it deeply interesting if Google went in such a direction because a lot of content is being published with the intent of giving it newsworthy value.
I would find it very interesting if Google went in such a direction as we have seen Google in the past pay extra attention to niche worthy content and the real-time API opens up a whole new world of opportunities for Google to take advantage of the fact that some content is meant to be read today and not tomorrow.
However whether they will do it or not is entirely up to them but I think that this could be an interesting move what do you think of the search engine real-time API that Google is launching do you think it will have an impact on search engine results and which direction would you like Google to take with it.
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